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Green motoring: Barriers to buying an electric car

26 Feb 2011
by Janice May

In recent blogs, we've been looking at green motoring and public attitudes towards it. We've found that, in general, people are more interested in maintaining valued lifestyle choices than addressing climate change but that the increasing cost of motoring leads to changes in behaviour that provide a green dividend.


Here we look at people's attitudes towards buying an electric car from the same ONS study.

The table below lists the main reasons why people are disinclined to buy an electric car. The numbers shown are the percentage that subscribe to each of the points presented.




The above clarificatory comments (under the table) are important. They point out that respondents to the survey needed to come up with their own views and were not prompted. When asked specifically about these issues in another survey, as we've presented in our blog Electric car concerns but expect 300,000 by 2014, 68% said that they would not buy an electric car because of its limited range. Sixty-eight per cent also said that they were concerned about limited charging points availability.

In view of the latter point, the figures in the above table can be seen as highly conservative given that alternative research would suggest that these issues are more significant barriers than this would suggest.

Nonetheless, the above table does demonstrate the relative importance of these barriers to buying an electric car. The message for the government is clear. There is a need for a well-developed charge point infrastructure, current electric car subsidies are not adequate and the public need to be better informed about electric cars.

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