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Car Insurance Comment
Editorial comment on motoring and car insurance issues
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Cheap Car Insurance Review

Research has shown that the UK leads the world in its readiness to shop around for cheap car insurance deals. However, car insurance buyers typically need an increase of over 8% in their premium before choosing to switch their car insurance provider.

With the cost of
car insurance currently increasing at a rate considerably above this annual 8% threshold, almost every motorist is likely to want to review their options with a view to finding a new, more competitive provider of cheap car insurance when their policy comes up for renewal.

The above research also showed that the UK is more influenced by the price of cover than other countries that tend to take a more balanced view, allowing desirable policy features to have a greater impact on policy choice.

Because of the UK's love of a bargain price and because recent car insurance price increases have been punitive to motorists, especially young drivers, now, more than ever, consumers are inclined to use a price comparison site to review cheap car insurance quotes.

Indeed, our own site navigation and sales data confirms this shift to greater use of price comparison sites to find cheap car insurance,  a shift away from going direct to a leading car insurance provider. But is this shift a good or bad thing?

Well, the British Insurance Brokers' Association (BIBA), having detected that 57% downgraded their cover last year to save money, have warned of the financial risks of doing this and have counselled against it.

Certainly, if you buy very cheap car insurance, you will pay more yourself in an accident, and not just as a result of a higher excess payment but because 'no frills' cover strips away features that many people desire as standard and which, in fact, are available as standard via popular direct car insurance providers such as those listed to the right of this article.

All of the above points to the fact that as a nation, we tend to be over-focused on finding cheap car insurance and insufficiently concerned about what we are getting in terms of the cover. While the national trend is towards ever-increasing use of price comparison sites, these services leave quality-control to the consumer.

Going direct to a leading car insurance provider tends to assist with quality control while there is no need to assume that you will be unable to secure cheap car insurance if you go direct, given that the highly competitive car insurance market brings its own price controls for like policies.



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