Cheap Car
Insurance Review
Research has shown that the UK
leads the world in its readiness to shop around for cheap car insurance
deals. However, car insurance buyers typically need an increase of over 8% in
their premium before choosing to switch their car insurance
provider.
With the cost of car insurance
currently increasing at a rate considerably above this annual 8%
threshold, almost every motorist is likely to want to review their
options with a view to finding a new, more competitive provider of
cheap car insurance when their policy comes up for renewal.
The above research also showed that the UK is more influenced by the
price of cover than other countries that tend to take a more balanced
view, allowing desirable policy features to have a greater impact on
policy choice.
Because of the UK's love of a bargain price and because recent car
insurance price increases have been punitive to motorists, especially
young drivers, now, more than ever, consumers are inclined to use a
price comparison site to review cheap car insurance quotes.
Indeed, our own site navigation and sales data confirms this shift to
greater use of price comparison sites to find cheap car
insurance, a shift away from going direct to a leading car
insurance provider. But is this shift a good or bad thing?
Well, the British Insurance Brokers' Association (BIBA), having
detected that 57% downgraded
their cover last year to save money, have warned of the financial
risks of doing this and have counselled against it.
Certainly, if you buy very cheap car insurance, you will pay more
yourself in an accident, and not just as a result of a higher excess
payment but because 'no frills' cover strips away features that many
people desire as standard and which, in fact, are available as standard
via popular direct car insurance providers such as those listed to the
right of this article.
All of the above points to the fact that as a nation, we tend to be
over-focused on finding cheap car insurance and insufficiently
concerned about what we are getting in terms of the cover. While the
national trend is towards ever-increasing use of price comparison
sites, these services leave quality-control to the consumer.
Going direct to a leading car insurance provider tends to assist with
quality control while there is no need to assume that you will be
unable to secure cheap car insurance if you go direct, given that the
highly competitive car insurance market brings its own price controls
for like policies.
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