Car-Insurance-UK-Supermarket.co.uk
compare online quotes the easy way
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When is direct car insurance the best choice?But are such individuals right to take this approach for every possible car insurance scenario? Definitely not. There are good reasons why going for direct car insurance is often the best choice. Indeed, we would argue that in most cases, going direct is the better option. Why? Well, you pay for what you get. A very cheap policy often lacks the kind of features that many see as essential and it may have a high voluntary excess. Clearly, as a price comparison site presents policies ranked according to price, a policy that tops their list is likely to be one such policy, a policy that even its providers would not try to argue is a quality product. In fact, you may have to go down quite a few entries in the list to find a policy that meets your minimum criteria. Regretably, the process of trying to check the cover to find a suitable policy is not easy when you use a price comparison system. With some it's impossible, with the effect that you need to check out the insurers direct to get more information. The more you're looking for from your cover, the more it is best to go for direct car insurance from market-leading car insurers that can offer better quality. They may not be the cheapest prices, but like-for-like they're competitive. How else would they command large chunks of the insurance market? The latter point is important. In a competitive free market like UK car insurance, the market conditions force insurers to offer competitive pricing. The practical implication of this is that where you want a quality product, going for direct car insurance is still a realistic way to get value for money as these market forces automatically make like for like policies close in price. If you think this is incorrect, check out a few well-known quality direct car insurance providers via our links at the bottom. You'll soon see there's little difference in pricing from the big operators. The spread of price displayed by price comparison sites is simply an effect (perhaps better seen as an artefact or tautology) of not comparing like with like. And this brings us to the key issue which is this: UK insurance consumers are over-focused on shaving a few pounds off their premium while, often without knowing, selecting inferior cover, when, if they were to go for direct car insurance, they could more quickly and easily still get a good deal but on a quality product. |
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