Car-Insurance-UK-Supermarket.co.uk
compare online quotes the easy way
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Motor Insurer at the Car Insurance SupermarketSo there's a lot of services to choose from, but what's the best way to go? Perhaps the simplest way to start our discussion on this issue is to inform you that most people using this site use our own price comparison system (top link above) to find a motor insurer. Indeed the preference for car insurance comparison services over direct insurance providers (as measured on this site) is several fold, consistent with national trends, given that the majority use one-form comparison services to find a motor insurer. Our repeat business statistics indicate that those who use our price comparison system to find a motor insurer will often use it again, perhaps for some other type of cover, for example, motorcycle cover, or to insure their motor car again. So price comparison is popular - people like to find a motor insurer in this way - and repeat use would suggest that it is meeting a need. What about direct insurance services here? Well, they may be less popular but we see a lot of direct sales here too, M&S being by far the most popular UK motor insurer here in terms of policies purchased. So, is the popularity of price comparison sites sufficient evidence, in itself, to make the case that they must be the best route to a motor insurer, at least in most cases? No. Price comparison systems are popular because they save people money, but their popularity should not be seen as a quality endorsement. You don't get more than you pay for when it comes to quality (versus: lack thereof), regardless of how many prices you compare. If you pay less, you get less. Which brings us to the key flaw of price comparison sites - their focus on cheap, not quality. If you want quality, going direct, in fact, is a better way to find a good motor insurer as leading insurers, as listed here, tend to have good cover as standard while prices - by necessity, in order that they can continue to command a large market share - are competitive. It's not always correct to follow national trends when you wish to build in your own quality control. |
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