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What to look for when you buy car insurance online

The vast majority of people buy car insurance online and most of these will use a price comparison site to do it. Here, we will look at why using a price comparison site routinely, particularly where the cheapest quote is always selected, is usually a mistake.

The reason for this relates to the issue of quality. Any quote system that is based on finding the cheapest quotes and to do so groups together lots of different policies with vastly different features, does not make it easy to identify a quality product or to compare similar policies except at the cheapest end of the spectrum. There is no doubt that it is easy to buy car insurance cover in this way, but is it wise?

If we look at the old-fashioned way - going direct to a car insurance company - building in quality is easier, as is checking the policy carefully, but what about the issue of finding the best value for money?

In fact, the latter question raises an important issue. When you buy car insurance from a top company, as many do, as long as you stick to a company that commands a large market share, it is reasonable to assume that the price you pay will be within a fairly tight range of prices as dictated by market forces for all the top car insurers. Indeed, even if you don't use them, price comparison sites assist in tightening this scatter of prices for similar policies.

If the above pricing point appears of questionable validity, it must be remembered that price comparison sites do not compare similar products, hence the significant spread of prices which, although it is to a degree tautologous, does encourage people to buy car insurance through these services.

So what's the answer? Well, we would always suggest that unless you are expecting to pay a high price for your cover (as with all high risk groups) that there is no need to always buy
car insurance through a price comparison site unless, for reasons that we would consider somewhat misguided,  you see price as the only important determinant of your car insurance choice.

Better that you factor in a better quality of cover approach and select directly from a well-established mainstream car insurance company, given that market forces will see to it that you pay a fair price when you buy car insurance direct in this way.



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