Car
Insurance Companies
Obtain direct car
insurance quotes from companies or brokers and/or use our price
comparison system
Direct Car Insurance from the Car Insurance Supermarket
Direct car insurance remains
a popular option for UK motorists despite the ready availability of
price comparison services. Why is this? Why do some people not want to
find the cheapest quotes, instead favouring direct car insurance from
well-known car insurers? There are several reasons why some people
prefer to get direct car insurance.
Reason 1 for Direct Car Insurance - Quality of
Cover
The motorist recognises that the cheapest quotes are
for very basic policies and he or she wants more than a minimum level
of cover. Although price is a consideration, an acceptable level of
cover is important. It can be difficult to work out excatly what you
are geting via a price comparison site. Full and detailed policy
information is available when you go for direct car insurance.
Reason 2 for Direct Car Insurance - Special
Offers
Given the fiercely competitive nature of insurance
services, companies are always offering special offers and deals to
attract new business. Some of these offers are not available to those
who obtain quotes through a price comparison site. Also, a discount for
insuring a second car with the same insurer is usually available,
encouraging people to opt for direct car insurance second time around,
even where they found the first policy through a price comparison
service.
Reason 3 for Direct Car Insurance - Advantages of
a well-known Brand
Well-known brands tend to have a track record of
reasonable value for money, a reasonable level of cover and reasonable
customer care and services. Less well known insurers as identified by
price comparison services are more of an unknown entity.
Reason 4 for Direct Car Insurance - A Previously
Unsatisfactory Experience with a Price Comparison Site
Around 30% of those that previously used a price
comparison site return to direct car insurance. One reason for this is
that they were quoted the wrong price by the price comparison site and
thepolicy ended up being quite a bit more than expected. Clearly such
motorists have lost confidence in the reliaibility of an aggregator
system.
Reason 5 for Direct Car Insurance - Brand
Prominence
All the major direct car insurance providers invest
heavily in advertising. They wouldn't do it if it didn't increase
policy sales via increased brand awareness.
Reason 6 for Direct Car Insurance - Brand Loyalty
Some people are content to renew their direct car
insurance with the same insurer each year. It's convenient but is
usually not the most financially prudent choice.
Although not an exhaustive list, the above points show that automatic
use of a price comparison site, where low price is often used as the
only determinant of choice, is usually a mistake. If you don't opt for
direct car insurance because you favour checking multiple quotes with
one form, do check the policy you have selected before purchase. Are
you really happy with the level of cover? You don't have to buy the
cheapest policy identifed by the aggregator. Most list several prices
and you can then research the policies individually.
Or you could check out direct car insurance right here. Our helpful
editorials tell you about current deals, discounts and the cover on
offer. Use the links on this page for more. Happy hunting!
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