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Free Car Insurance Quote at the Car Insurance Supermarket

All the quote services to which we provide access here are free car insurance quote services. That is to say that you pay exactly the same as you would if you were to go direct to the car insurer yourself.

Thus, if you use an aggregator price comparison system, that will generate a free car insurance quote for you. Similarly, if you decide to go direct, you will also get a free car insurance quote by that means.

How free is free? In other words, just because there is no added commission, is there some other mechanism that could be reducing value? For example, do price comparison services automatically present you with the cheapest, albeit free car insurance quote? What if the site chooses to increase profits by presenting the companies that pay them more for sending customers their way? What if brokers behave similarly? And what about sites like this one? What if they were only to list those services that pay them the most rather than offering the best range and value for consumers?

While the above questions can all be answered in a way that mitigates against the best possible value to the customer for the free car insurance quote he is given - and such practices do go on - it must be remembered that the UK insurance industry is extremely competitive. The effect of this is that if you provide a service that is overpriced, your business will be severely effected. Therefore, every operator is keenly aware of competitors' pricing and tries to match or beat them.

This commercial reality has become increasingly imperative with the widespread use of price comparison services by consumers for a free car insurance quote.

Paradoxically, it is because of the popularity of comparison services that going direct for a free car insurance quote has become a better option recently. Why? Well, the large companies know that if they are to compete favourably on price comparison sites, they need to provide value products. Consequently, the major insurers are now much closer on price than they used to be and this frees up the motorist to go to a leading brand of their choice knowing that they are usually getting better cover than the cheapest free car insurance quote provided by an aggregator, but not with an inflated premium.

You get what you pay for, of course, and this is why companies such as Direct Line have decided not to compete on price alone; hence their decision not to participate with price comparison sites. Certainly, their standard policies are better than the cheaper paired back policies that top the aggregator charts. It would appear that consumers agree with this approach as Direct Line remains the biggest single insurer in the UK.


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