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Ford Fiesta is UK's top-selling new car16 July 2011by Donald MacKenzie Last month's top-selling car (again) in this country was the Ford Fiesta. Economic to buy and run, with a specification that punches  above its weight, it's top position
is well-earned.With a comfortable ride and precise power steering at all speed ranges, it's a nice car to drive with the added confidence of the advanced steels in the safety cell which render it one of the safest cars in its class. The Ford Fiesta car insurance groups range from 5 to 13:
Starting at under £10,000, the Ford Fiesta competes favourably on price with other small hatchbacks, while the relatively modest engine sizes make for good fuel economy. The Ford Fiesta is also economic to insure as the above-quoted insurance groups show, with a new driver typically paying around £1500 to insure a Ford Fiesta 1.25i, while over-25s can expect to pay around £300 for annual car insurance. (without a no claims bonus). While the Ford Fiesta featured among the top ten new driver car choices in 2010, it did not feature in the top ten this year. The Ford models that are more popular with new drivers now are the KA2 and KA3 with the Fiat 500 POP being this year's favourite first car for new drivers. The Vauxhall Corsa was the top choice for new drivers last year. That a small hatchback such as the Ford Fiesta is now the nation's most popular new car choice is indicative of the financial squeeze that motorists feel as a result of soaring fuel and car insurance costs. This squeeze has clearly led to a more economic choice of car for many compared to the car that they may have owned previously. Indeed, the high cost of motoring has driven some off the road altogether while the vast majority are modifying their behaviour to reduce or accommodate their motoring costs with recreational activities such as going out for meals being the most likely family pursuits to be reduced. Rural motorists, being more dependent on their cars, are being harder hit by these increased costs, with many declaring that they will have to sacrifice visits to relatives or sacrifice their social lives if car-running costs continue to rise way above inflation (as they inevitably will do). Drivers continue to believe that the government sees them as a convenient 'cash cow' and they are looking for more assistance from the Coalition to reduce motoring costs, including a call for the halving of fuel tax. Although it was a higher percentage in the past, 62% of the price of fuel at the pumps is tax. As only a third of this tax is spent on transport-related projects and the UK has the highest fuel tax of the EU, motorists overwhelmingly believe that the Chancellor urgently needs to do more to help them. While 'fuel poverty' is a term used in relation to the cost of utlities for homeowners rather than in relation to the running costs of a car, there is no doubt that with the Ford Fiesta now being the nation's favourite choice that people are increasingly experiencing difficulty in meeting the cost of running a car and are responding by downgrading to a smaller vehicle. This is a trend that will only intensify, especially if the government fails to ease the tax burden on motorists. |
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