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Direct Motor Insurance from the Car Insurance Supermarket

In these days of powerful aggregator, or price comparison services, can a case ever be made for going for direct motor insurance instead?

Yes, of course. And, in our view, very much so. We believe that people overuse price comparison sites. They are often used incorrectly in that people focus entirely on price and ignore the
car insurance policy. The less you pay, the less you get. Doubtless, there are many that only find out when they have an accident how thin on cover those very low cost policies are.

And this, in fact, leads us to the key reason why we recommend going for
direct motor insurance as the first choice option. Quality insurance companies with a large share of the insurance market in the UK do not compete on price alone. Direct Line, the UK's biggest insurer, doesn't even work with price comparison sites. They do work with us, but only as a direct motor insurance provider in our 'direct' listings, not via our own or any of our other price comparison systems.

When you look at the standard cover offfered by Direct Line and the most popular
direct motor insurance provider here, M&S, it's easy to see why many still opt to go direct to get a good policy that gives you the kind of cover you need in an accident. Very cheap policies with a high excess and numeorus exclusions - the typical high rankers on price comparison sites - can be a false economy.

The latter point brings us to the next, related, issue. When you go for
direct motor insurance, you can check out the entire policy schedule in full detail easily via the insurer's own website. All the information you need is there. When you buy via a price comparison site, it isn't. Some price comparison sites provide little more than the policy price. While it is easy to compare policies on the basis of price, you can't easily compare like-for-like, if at all. The effect of this is that the more quality cover you want, the less useful a price comaprison site is to you.

From this, it is clear that in order to get quality cover, and to know what you are getting, going for
direct motor insurance makes good sense. But what about the price issue? How do you know that you are not paying too much when you go for direct motor insurance?

Well, here's a well-kept secret. The quote forms that
direct motor insurance providers use are less detailed than the forms used by price comparison systems. It only takes a minute or so to fill them in. So, if you want to check two or three direct motor insurance companies or brokers, it really is realistic and not overly cumbersome to do so (but only via a site like this, of course, where you can find them all in one place!). By this mechanism, you can build in your own quality control and relax in the knowledge that you are using a quality insurance provider with an established pedigree.

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