Success
or otherwise of direct car insurance sales from sites like this one is
measured in terms of how many clicks on the links to car insurers
result in completed sales. This ratio of clicks to sales is known as
the 'conversion rate' and it is noteworthy that although we are not
selling as many M&S car insurance policies as other, perhaps more
prominent, brands, M&S has the best conversion rate of all our
completed sales.
What
does this mean? Well, it would suggest that those investigating Marks
and Spencer car insurance via a link from this site are more likely to
be impressed by the quote and policy they receive - and therefore are
more inclined to buy - than those considering other leading brands via
this site.
This
would suggest that M&S car
insurance performs well across most
categories of car, consistent with independent industry research
conducted by Which magazine,
2008.
Should
people get an M&S car insurance quote then, even if they are using
a price comparison system? Yes, it would be a logical comparitor,
assuming it is not already included in the price comparison system.
Certainly,
for anyone wanting to go direct to a named insurer, it would appear to
be a good choice.
The
cover you get as standard is impressive. It includes breakdown
cover,
legal cover for uninsured losses, 'keycare' service to replace
keys/locks, and guaranteed car hire. It even won
a 5 star award from Defaqto, the indepedendent research company.
Find Out More / Get
an M&S Car
Insurance Quote
(links directly to the M&S insurance
website)
M&S clubcard holders earn 1000 points.
