Here at the Car Insurance UK Supermarket, we have noted an interesting trend as regards sales of Marks and Spencers car insurance policies.

Success or otherwise of direct car insurance sales from sites like this one is measured in terms of how many clicks on the links to car insurers result in completed sales. This ratio of clicks to sales is known as the 'conversion rate' and it is noteworthy that although we are not selling as many M&S car insurance policies as other, perhaps more prominent, brands, M&S has the best conversion rate of all our completed sales.

What does this mean? Well, it would suggest that those investigating Marks and Spencer car insurance via a link from this site are more likely to be impressed by the quote and policy they receive - and therefore are more inclined to buy - than those considering other leading brands via this site.

This would suggest that M&S car insurance performs well across most categories of car, consistent with independent industry research conducted by Which magazine, 2008.

Should people get an M&S car insurance quote then, even if they are using a price comparison system? Yes, it would be a logical comparitor, assuming it is not already included in the price comparison system.

Certainly, for anyone wanting to go direct to a named insurer, it would appear to be a good choice.

The cover you get as standard is impressive. It includes breakdown cover, legal cover for uninsured losses, 'keycare' service to replace keys/locks, and guaranteed car hire. It even won a 5 star award from Defaqto, the indepedendent research company.

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