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3 May 2010
(source: in-house)

Car Insurance Search

The car insurance search that most favour in the UK is conducted by an automated system. You simply enter your details once and that system generates lots of prices in an instant. The system in question, of course, is an aggregator, as deployed by price comparison sites, the country's favourite way to buy cover.

The trouble with this type of
car insurance search, however, is that it typically skews people's policy selections towards the cheaper end of the scale. The car insurance policies that top the list of results presented by aggregators are the cheapest prices around. As, potentially, the cheapest of 1000s of prices, such policies are very much in the 'no frills' camp even if you don't buy the absolute cheapest quote presented.

When an automated
car insurance search presents such a policy and it is selected purely on the basis of price without consideration of the policy features - and this is not an uncommon scenario for many that 'just want to get on with it' - it should be no surprise that if a claim is needed, such a policy may turn out to be far from cheap to the consumer.

Cheap policies found via a powerful
car insurance search system are characterised by a high excess, numerous exclusions and only a bare minimum of inclusions. The only way that car insurance companies can make them so cheap is to pass costs back to the insured person. The cheaper the policy, the greater this requirement and consequently the more of a false economy thie type of cover becomes in an accident.

People tend to overlook that price comparison sites offer no quality endorsements with their cheapest quotes. Their only strength - which for the reasons outlined above may be better seen as a weakness - is that they help you to identify the cheapest prices when you use them for your car insurance search.

If, at this point, it is accepted that quality of cover mattters, then a case can be put for using direct motor insurer listings in preference to an aggreagator system for a
car insurance search. If you stick to the market leaders, competitive pricing is automatic while the standard policies tend not to let you down in an accident. Their quote forms are even quicker to fill out.

When you undertake a car insurance search, it is undoubtedly unwise to simply choose the cheapest quote without stopping to consider what you're getting. There are a lot of basic policies out there, few, if any, of which represent a sound buy when you select your cover.


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