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compare online quotes the easy way
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| 5 May 2010 (source: in-house) Car Insurers To find the best car insurers in the UK, what should you do? Use a price comparison site or go direct? Well, if saving as much money as possible is the driving force behind your choice of policy, then, clearly, the more prices from lots of car insurers that you can look at, the better your chances of shaving as much as you can off the cost of your cover. The only way to do this effectively is to use a car insurance comparison system. But if you're wanting to get a well-rounded policy that offers more attractive features than the more basic, cheapest policies, then going direct to leading car insurers is wiser. Why do we argue thus? Well, the biggest car insurers tend to provide excellent cover at competitive rates. If you go direct to one of these well known motor insurance providers, you can be sure of a good deal both in terms of the price and the cover you're getting. If you find car insurers through a price comparison site, their focus on low price mitigates against you finding better quality cover through them. Yes, some of them offer some policy information to help you to check which policies best match your requirements but this information is limited and to compare policies that are not clustered at the cheap end of the market is hard to do through one of these comparison sites. The policies that myriad UK car insurers offer, as you'd expect, vary hugely in terms of the cover provided and in their various other features such as, for example, the size of the excess. Lump all these different policies together then compare their cost and, not surprisingly, you get a wide spread of prices from these numerous car insurers. This is what price comparison sites do. When you look at this range of prices uncritically, it's easy to reach the view that had you not used a price comparison site, you would not have found the most competitive quote. Yet what represents the most competitive quote is meaningless unless you qualify it. The cheapest quote on a a price comparison site is the most competitive quote out of several other paired down equally basic policies. But a slightly more expensive quote as found on a price comparison site may be associated with a much more inclusive policy than that provided by the cheapest priced quote. Thus, competitive pricing is not an absolute measure, it's a relative measure that needs to be considered alongside the cover you're getting. The latter point illustrates that the premise on which price comparison sites are based - that price is really the only significant factor on which to base your choice of cover - is wrong. Therefore, if you do use a price comparison site, make sure you know exactly what you're getting before buying from any car insurers found in this way. car
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