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| 28 May
2010 (source: in-house) Car Insurance Price What's the right car insurance price? The cheapest? Or the cheapest that meets your minimum requirements for cover? Many would say that the latter represents the best approach to the optimal car insurance price, but how many people actually take the time to consider what kind of policy features will best meet their needs? And how many apply enough effort to checking out exactly what they are getting in terms of policy features before they buy? It would be unfair to blame this lack of a critical appraisal of the car insurance cover provided by each policy on the existence of price comparison sites, but their focus on the car insurance price unhelpfully removes from centre stage what you are actually getting for your money. Before the arrival of car insurance price comparison sites, people were more likely to get a better quality car insurance product than they are nowadays where price considerations dominate choice and 'no frills' cover is the order of the day for many drivers. Worse, this modern need to compete ferociously on price clusters the market around the lowest possible car insurance price, which, arguably, doesn't ultimately benefit consumers when claims become necessary. Those that would dispute this assertion would likely change their view if they were to claim on a policy with a low car insurance price tag as they would find that their excess is sky high and much is excluded from the cover. The message is simple. You need to know what you are getting in terms of the policy features. You should not compromise excessively on those features that you need to have, even if this means - as it usually does - that you don't select the lowest car insurance price presented to you by a comparison site. The above should also include a sensible review of what you need to get for the car insurance price you pay. If you need your car for your work, for example, a courtesy car arrangement makes sense and you won't get this with the very budget-conscious prices. At the end of the day, you need to stay in control of what you're getting even if you use an automated system to find your cover. There are too many 'thin' policies on the market to take any chances if you buy 'blind'. Car insurance matters more than people like to routinely consider especially if you have a more serious accident. Simply selecting the cheapest car insurance price around is a very high risk strategy. motor
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