Having noted that month by month our branded car insurance sales were dropping while the uptake of our price comparison site ‘one form’ car insurance was constantly on the rise, it made sense that we should respond to this trend and provide our own price comparison service on site.

Accordingly, we have now launched our ‘one form’ price comparison service which in addition to car insurance, provides motorbike, van and home insurance price comparisons. This means that you can get numerous insurance quotes at once in real time by filling out one form, the whole process taking less than two minutes.

Anxious not to be seen as a ‘me too’ site providing a service that is indistinguishable from the rest, we have teamed up with one of the UK’s leading price comparison providers, Seopa, whose Quotezone (which powers our quote comparison system) has helped almost a million consumers to shop for insurance online.

Their price comparison system checks over 50 insurers including Endsleigh, Norwich Union, Swinton, Swiftcover and numerous other car insurers with a reputation for cheap insurance quotes and quality of service. A list of the top performers with a breakdown of cover and cost is provided, empowering the motorist to make an informed choice. The quotes are not just from single insurance companies, brokers are included too. Endsleigh, for example, checks 50 car insurance companies and is just one among several brokers that provide quotes.

Only trustworthy FSA-registered insurers are included in their panel of insurance companies which brings added peace of mind.

We believe that this is a major improvement to the service we provide and we recommend this new service to you, not least because it is a fast and convenient way to get the best insurance quotes you’ll find.

For those wanting information about specific brands (for example, Direct Line which does not market via price comparison sites), our links to named insurers remain available as before. We have also maintained our editorials summarising the main policy features of these insurers as there are still many motorists who favour dealing directly with a specific insurance company. Tesco’s car insurance and indeed our other supermarket insurance brands remains popular, bought direct from the insurance company via our links.

With the above developments, Car Insurance UK Supermarket is now one of the most comprehensive insurance sites in the UK. Arguably, the most comprehensive in terms of the range of services we provide.

Do enjoy using it – the Quotezone system gets good feedback from users – and, of course, enjoy the money you save!

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5 June 2008
(source: in-house)

Car Insurance UK Supermarket now very popular for finding the cheapest car insurance using a one-form quote comparison system

Yes, our site stats show that our new one-form cheap car insurance quote comparison service is proving a great success with our visitors. We are delighted that our decision to introduce this service has been followed by immediate high use of the system.

Statistically, around 30% of our visitors still like to select from specific insurance companies rather than use a quote comparison system. Some of these individuals may have used insurance quote comparison services in the past but have decided to deal directly with the insurance company this time. There have been press reports that up to a third of those who have previously used one-form price comparison systems decide to return to dealing directly with the insurance company. This trend has been driven by the discrepancy that can sometimes arise between the price identitified by the price comparison service and the price actually finally paid to the insurer. This discrepancy may arise if an insurance company changes its charges but has not yet updated the database that services the price comparison system. Such discrepancies are rarely more than a few pounds.

A warm thank you to our visitors for encouraging us to continue to develop this service!