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Insurance for Women 8 July 2008 (source: in-house) Women drivers have long been known to be lower risk drivers than men. A not too serious look at the situation: The 'boy racer' signified by a huge throaty exhaust that screams 'yobo' and warns of a selfish, aggressive young thug, soon to be two microns from your back bumper, doesn't really have a female equivalent. The male phenomenon is basically what happens when a young man's brain has too few neurones to dilute the effects of excessive testosterone, so those few that are exposed to it become turbo-charged. So it is that because women's brains are not swimming in testoserone all day long, they have to be, and indeed are, safer drivers. A sad irony, then, that although women are able to drive safely, they have no idea where they are going. Many insurance marketers have capitalised on the fact that women-only marketing is a clever approach to attracting new business quickly. The most successful example being Sheilas' Wheels. Most people are aware, of course, that Sheilas' Wheels insures men too - it would be illegal not to do so. But it doesn't stop women from using them as they are, in fact, generally very good value for most classes of car. As we continue to improve services here, we have added a new women car insurance page (link at top) which provides price comparison and women-only car insurance choices. |
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