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| 14 July
2010 (source: in-house) Cheap Car Insurance Companies Many, indeed the majority, of those searching for cheap car insurance companies online decide to find their cover through a car insurance comparison site. By this means, they can generally save on their renewal quote; so keeping the overall anuual cost of their motoring to as low a price as possible. A sensible approach, perhaps, but with several important caveats. Firstly, how many of those drivers that buy via a comparison site are fully aware of the type of cover that they are getting from these cheap car insurance companies? Clearly, the lower the cost of the cover, the more that needs to be left out by the insurance company. Consequently, the cheaper the car insurance, the more necessary it becomes to know what you're getting for that price. You're unlikely to get any courtesy car arrangements, for example, and you should expect a high excess. That being the case, it does beg the question whether routinely buying from cheap car insurance companies is the most prudent course. Secondly, treating the price as if it is the only important factor to determine your choice of cheap car insurance companies is simply a marketing device that has been successfully exploited by price comparison sites to make sales. Yet price, of course, tends to have an inverse relationship with quality. It's not possible to argue that when you buy the cheapest policy among hundreds that it is likely to serve you well in an accident. Because of the above quality considerations, many decide to choose from cheap car insurance companies by going direct to leading brands. Around a third of those that used a car insurance comparison system last time will go direct the next time around. Almost invariably, going direct to cheap car insurance companies in this way will automatically inject quality control, even if you are not very conscientious about checking over the policy features before purchase. Buying from cheap car insurance companies direct does not typically lead to paying too much when you compare similar levels of cover. The competitive car insurance market ensures that prices are close from the biggest players. Does this mean that the UK's high use of car insurance comparison sevices is a mistake? Not necessarily. But it is probably fair to say that most people are mistaken in the way that they use these services to find cheap car insurance companies as they tend to pay inadequate attention to what they are buying which could result in significant additonal costs when a claim is made. business
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