Since we introduced
our one-form price comparison service, most of our visitors have been
using it to find cheap car insurance quotes. Much fewer of them
are choosing to go direct to a specific car insurance company.
Of those who do, Marks and Spencers Car Insurance was our biggest
selling car insurance in June, followed by Churchill Car
Insurance.
Our other price comparison site partner, Gocompare, continued to have a
solid month, with a continuation of cheap car and home
insurance quotes being acquired via their service.
Our 'non-car' one-form insurance services (home, bike, van) have also
gained steady momentum throughout the month.
The pattern is very clear - and indeed is noteworthy for Direct Line
that does not work with Price Comparison sites - insurers that do not
work with Price Comparison Sites will undoubtedly loose business.
While we recommend our price comparison service to our site visitors,
it is worth remembering that it does not check all insurers. Indeed
using it in conjunction with Gocompare is a good idea as there is very
little overlap between our two insurance company panels.
Of those who remain keen to choose their insurance themselves, none
made use of our help page with the latest
Which Magazine
independant research to inform their choice. This report includes our
navigation bar to help people click through to the best insurer for
their insurance category. It should prove useful to anyone who
decides to use it in the future!
Thank you for your support.
2 July 2008
(source: in-house)
Over 50s Car Insurance from Car Insurance UK Supermarket
We have noticed for some time that
there is a steady stream of visitors to our site who have reached our
pages looking for 'over-50s car insurance'. It therefore made sense to
provide a page specifically to help these individuals find the right
car insurance for the over-50s agegroup.
more...
3 July 2008
(source: in-house)
Independent UK Insurance Price Comparison Sites
In our efforts to continually
improve the service we offer to our visitors, we have now added a list
of independent UK insurance price comparison sites.
more...
4 July 2008
(source: in-house)
Compare Van Insurance at Car Insurance UK Supermarket
As the uptake of van
insurance gains momentum at Car Insurance UK Supermarket, we have added
a new section to the site to make us more visible to those who are
searching for terms such as 'compare van insurance' or 'compare cheap
van insurance quotes'.
more...
5 July 2008
(source: in-house)
Compare Home Insurance at Car Insurance UK Supermarket
We continue to increase the
profile of our 'non-car' insurance services
at Car Insurance UK Supermarket as their uptake improves.
more...
6 July 2008
(source: in-house)
Compare Bike Insurance at Car Insurance UK Supermarket
Since the
introduction of one-form insurance price comparison services to this
site, we have seen an increase in site traffic and use of our quote
services, including improved uptake of our bike / motorbike
insurance.
more...
7 July 2008
(source: in-house)
Compare Car Insurance at Car Insurance UK Supermarket
Since we started offering
insurance price comparison services on this
site, the vast majority of our visitors have utilized our one-form
quote system in preference to going direct to a specific insurer.
more...
8 July 2008
(source: in-house)
Compare Cheap Car Insurance for Women at Car
Insurance UK Supermarket
Women drivers have
long been known to be lower risk drivers than men.
more...