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Car Insurance - Get a Quote | Car Insurance News - Most Recent Stories   car news RSS feed

7 Sept 2010
(source: in-house)

Direct Motor Insurance

Many people don't see direct motor insurance as a good choice in terms of how they choose to buy car insurance in the UK. Most prefer to use a price comparison site to check lots of prices at once.

There are good reasons, however, explored here, why going for direct motor insurance can be a good idea.

The main reason to go direct, instead of using a price comparison site, is to more easily obtain a good quality car insurance policy. When you go very cheap, you get limited cover and are likely to need to accept a much higher excess. In fact, the last thing you would want would be to actually need to claim on such a policy. While you are not duty-bound to buy the cheapest car insurance on a price comparison system, such services don't make it easy to compare policy features, especially where you see the more basic levels of cover as better avoided.

If you choose a direct motor insurance provider - and it's best to go to the biggest brands to build in quality as well as economy - it's a quick way to get the kind of cover that will make all the difference in an accident.

Sites like this one offer plenty of policy information to help you select from these direct motor insurance providers, while their quote forms are easier than those of price comparison sites to complete as they have a smaller data set to obtain.

The die-hard price comparison site user might say here that in order for the guaranteed best price, it's essential to compare car insurance quotes. Going for direct motor insurance prevents these quote comparisons. While this is indeed the case, it must be remembered that price comparison sites check prices on lots of different policies. Were they just to check identical cover from the leading direct motor insurance providers, the scatter or range of prices would be narrow. So much so, in fact, that paying greatest attention to the cover rather than the price is justified when you buy car insurance in the UK, something that's hard to impossible to do if you use a price comparison site in view of limited policy detail.

For those that consider it improbable that policies could be so close in price, you need to bear in mind that in such a competitive industry as motor insurance, unless you keep an eye on competitors' pricing and match or improve on it, you will not command a satisfactory share of the market. Leading brands know this and work hard to stay competitive.


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