The Supermarket Storms Forward

This month has seen a three-fold increase in visits to our site as we become increasingly more visible via keyword searches generated by the leading search engines. Repeat visits from previous visitors have also contirbuted to this.

This progress follows considerable activity to raise our profile over many months. We anticipate a further rise in traffic as search engines gradually improve our rankings.

Our aggregator services continue to do most of our business, while the supermarket insurers (Asda, Tesco and M&S) are way ahead of all our other insurance companies in terms of completed policy sales. The most likely reason for this, however, is simply an artefact of how and why people reach us in the first place. We attract those looking for supermarket insurance in keyword searches, therefore they are likely to favour the supermarkets in their choices.

We are pleased to see that our wider range of insurance services, beyond simply car insurance, are also seeing improved uptake.

As ever, thank you for your support.