Swiftcover.com’s Going
Green1 report surveyed 1787
motorists and highlights motorist’s attitudes to ‘going green’.
The findings show that having an eco-conscience spans all generations
and regions, with 73% of drivers across all age groups stating they’d
like to be kinder to planet.
Road transport currently
accounts for around a quarter of UK
green house gas emissions2 and less than 1%3 of
the UK’s
32 million drivers4 own an environmentally friendly
car. In the wake of its findings, swiftcover.com is calling on
the Government to give tax breaks to green drivers who currently pay
around £5,000 more each for cars that do the least to damage the
environment.
Andrew Blowers, Chief
Executive Officer at swiftcover.com, said: “Our report’s findings
should act as a massive wake-up call for the Government who has clearly
underestimated the number of drivers who are prepared to invest in
environmentally friendly cars if they become more affordable.
“There is an almost
£5,000 difference between the cost of a Toyota Prius5,
a hybrid6 car and a Ford Mondeo7, a standard
family car. Providing a tax incentive on the environmentally
friendly option would bring the cost more in line with standard petrol
vehicles. This would make green cars a viable alternative to
their gas guzzling counterparts.”
Concerned by the research
findings, Chris Huhne Liberal Democrat Shadow Environment Food and
Rural Affairs Secretary, has tabled an Early Day Motion (EDM)
in support of swiftcover.com’s call to give incentives to consumers to
purchase low emissions vehicles.
Chris Huhne
comments: "The trouble is some low emission vehicles find it
difficult to compete on price
with equivalent standard cars so motorists
have no incentive to go green. If the Government is serious about
meeting its Carbon reduction targets, they should
reform Vehicle Excise Duty so that there are tax incentives
to encourage motorists to opt for low emission cars.”
Andrew Blowers
concludes: “The research sends a clear message to the
Government: Britain’s
drivers want to go green, it’s up to you to help them achieve it.”